B'N FranklinGothic Type Black/Black Stitch
B'N The Original abbreviation for "Brooklyn"
My paternal great grandfather George H. Mahler emigrated from Germany to the United States in the late 1800s and made Brooklyn his home. In 1887 he started a liquor business and delivered wine and bottled beer by horse-drawn cart. In 1902 the family business expanded, opening a Delicatessen at 619 DeKalb Avenue while still offering home delivery.
I have always been fascinated by how painted lettering was applied to store windows and used in advertising. In the case of my grandfather’s cart, all the type was hand-lettered at significant expense. The street address was key, but to save money “Brooklyn” was shortened to “B’N.”
To honor my grandfather’s legacy, we are using this original abbreviation for a special line of products. – Cheers, Karl Bruno Heine
Flexfit Adult Pro-Formance® Solid Cap
97% polyester, 3% spandex, 6-panel, structured, mid-profile, moisture-wicking fabric
3¼" crown shaped for fashion, patented 110 Flexfit® Tech design
hook and loop closure, matching undervisor